What We Do

Unlocking Efficiencies

We provide pragmatic solutions to unlock operational opportunities through:

Offer & Pricing Development
Brand & Marketing Strategies
Organisation & Capability Assessments
Supply Chain Optimisation

Winning Strategies

We apply our extensive knowledge of markets and customers to develop and support strategic options through:

Market & Competitor Analysis
Strategic Planning & Option Generation
M&A and Business Integration Support
Market Entry & Strategy Implementation Support

Some examples of our work

SITUATION: Major domestic lubricants brand in a developing economy looking to increase sales and access to higher value margin pools.
Major international lubricants brand looking to grow share in same developing economy.

ACTION: We completed a detailed market assessment to identify the most attractive segments for each brand and facilitated the introduction and subsequent negotiations between the two parties.

OUTCOME: Negotiations completed ahead of comprehensive market launch on what was projected to become a $100m JV business within 3 years and a payback within 18 months.

When is growth really growth?
SITUATION: Global specialist lubricant brand not achieving desired returns, even with potential technology advantage.

ACTION: We designed and executed a market evaluation and strategic value mapping program to assess perceived positions on brand cost, quality and pricing.

OUTCOME: Working alongside the intact marketing team, Senka helped to develop new value propositons and pricing strategies based on the insight from the research. Using our 'Brand Evaluation Framework' a revised brand stratgey was developed to support the newly desired brand positioning and sector aspirations. First year's sales tracked higher than expectations.

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SITUATION: Significant multi-national lubricants organisation seeking to enter a material developing market. Previous attempts had been frustrated by lack of focus which in turn frustrated investment release.

ACTION: We delivered a comprehensive review of the market covering market characterisation, pricing and margin analysis, and competitive landscape. The study recommended a staged entry approach in high value segments supported by appropiate go-to-market strategies. Further work encompassed segment value propositions, root to market models, price positioning and brand destination statements.

OUTCOME: Successful launch of brand in market achieving all distribution and brand awareness targets.

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SITUATION: Significant National Oil Company (NOC) undergoing major transformation in its downstream operations to improve returns. Scope included the implementation of SAP as well as re-aligning corporate governors.

ACTION: We acted as Subject Matter Expert (SME) across a number of workstreams including organisational construct, operational governance, accountabilities of the executive and marketing strategy. We also acted as trusted advisor to the CEO and executive committee in the area of managing change.

OUTCOME: Implementation delivered on time, to budget and vision with corresponding 35% efficiency achieved in management structures and successful delivery of the marketing strategy and subsequent new revenue streams.

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